Blog

2026-10-26

Buying reviews can close the account

…ds on an empty page for a while. In that time the person who searches goes to a competitor. That loss is larger than the "visibility" the bought review promised. Visibility happens with an open account. On a cl…

reviewaccounttrust

2026-10-26

Do not paste sentences from a competitor's website

A competitor's sentence is their promise. Your page should describe the work you did this week, with your own photo.

copycompetitorsentence

2026-10-26

Do Not Stuff the Keyword

…b. 4. Do not stuff by copying another tradesperson's sentences The repeat on a competitor's page is not your model, that page is not being read either. The mistake is to take a page that repeats a lot for a co…

keywordpaintingrepetition

2026-10-26

A home-service business with no shopfront

…he corner where the work finished is enough. A stock image is the same at every competitor. Your corner exists only with you. 4. A time window is more honest than "we come anytime" A job that travels cannot lo…

home-serviceshopfrontdistrict

2026-10-22

Google Maps and Local SEO for Businesses

…ults. A wrong phone number, old hours, or an empty website sends the click to a competitor. Local visibility starts with one accurate profile and a page that profile can point to. 1. Fill the profile from a si…