SektorCepte · 2026-10-26
The street sign, the profile, and the site title share one name
The name on the sign, the profile, and the website title should use the same spelling. A short name in one place and a long name in another splits the search.
A customer searches for you with the name on the sign. If the profile has another spelling and the site has a third heading, search opens two or three doors. One door shows old hours, another shows an old photo. The person cannot be sure and moves to the next shop. The same name should stand in the three places with the same letters. The legal title can stay small at the bottom. The name people say is the heading.
1. The name on the sign is the name people say
A person who walks past the door reads the sign aloud. That reading is what gets typed into the search box on the phone. If the sign says one short name, the profile and the site should not each add a different tail. The tail that explains the trade can sit on the line below. The heading stays the same. The spelling stays the same too. An apostrophe in one place and a joined spelling in another produces two results in search. Photograph the sign once, and write the other two places while looking at that frame. Memory misses a small difference in a letter.
2. The profile and the site title should use that spelling
The profile name is the line the app gives you. The site title is the line at the top of the tab. Both should match the sign. An emoji or a stack of exclamation marks in the profile fights the name the searcher typed. On the site, the title should not be longer than the first sentence of the page. A long title gets cut, and the name shows only in half. A short title that matches the sign is recognised in the tab and on the map. A recognised name does not have to be explained to a new visitor.
3. A shortened name in one place and a legal name in another splits the search
The long title on the tax plate is not the name the customer says. If you put it in the heading, the person cannot see the word they searched. The legal title can sit in the small line at the bottom of the page. The invoice carries that title too. The heading should remain the sign. Doing the reverse, turning the sign into the long title, confuses the street as well. People say the short name. Let all three places carry the short name. Let the long name stay on the document that needs it. Then search gathers at one door.
4. The legal name can sit in the footer, the public name stays consistent
The bottom of the page can carry the legal title, the district, and how to reach you. This footer should not argue with the heading. If the heading is the short name, the footer can carry the longer company line, because one is the daily name and the other is the document. If the letters of the daily name change, the footer changes in the same week. The old name can remain for a while as a redirect. The new name appears on the sign, the profile, and the title at the same time. If one stays behind, the old door lands on an empty page.
5. If you rename, change all three in the same week
If you have ordered a new sign, change the profile and the site title in the week the sign is hung. Changing the site first and hanging the sign three months later leaves the visitor in front of the wrong glass. Changing the sign first and forgetting the site keeps the search at the old address. At the start of the week, write the list of the three. At the end of the week, check all three. A name that remains on old cards should point to the new card where it can. If it cannot, take the old card off the counter. One name is the shop's single sentence. Three different sentences look like three different shops.