SektorCepte · 2026-10-26
Do not paste sentences from a competitor's website
A competitor's sentence is their promise. Your page should describe the work you did this week, with your own photo.
Another shop's page can look tidy. Copying its sentences under your own heading does not carry that tidiness to you. What it carries is their promise. Your counter keeps different hours, travels to a different district, and does a different job. A reader who puts the two pages side by side sees the same paragraph. Trust thins in both. Your own sentence, even if it is short, describes your work.
1. A copied sentence is easy to notice
If the same three sentences sit one after another on two sites, a neighbour who is looking sees it too. An angry competitor can show the screenshot to a customer. Even if you say everyone writes this way, the length and the order of the paragraph do not look like chance. A short likeness is the language of the trade. A long block is a paste. The paste fills your page quickly and then leaves you facing the owner of that sentence. If you are not the owner, your page starts to lie when their sentence changes.
2. The sentence describes their promise, not yours
If the competitor says "same-day service", that is a promise of their van and their team. If you cannot arrive the same day, taking the sentence gives the customer a promise you cannot keep. "A look at no charge" is their practice. If you charge for the trip to look, the sentence starts an argument at the till. Every borrowed sentence is a commitment that does not fit your day. As long as the commitment sits on the page, you have to say on the phone that it is not so with you. That sentence tires you more than the copy did.
3. Write what you actually did this week
If you did three cooling services, two tyre changes, or one home move last week, let the page say that work. Do not invent the count. Say the name of the job and the district. "We service cooling in our neighbourhood, booking in the afternoon" is enough. You do not have to change this every week. If the work did not change, the sentence stays. If it changed, you correct the first line. Your own sentence grows that way. Opening their site can be one minute of looking. After the minute, close that tab and return to your own counter.
4. A shared trade name is fine, a copied paragraph is not
"Tyre change", "haircut", "home move" are names everyone uses. Writing those names is not a copy. The customer searches for you with that name. The copy is the three sentences after the name, standing in the same order. Take the name, and write the rest from your own day. Which district, which hours, what you do not do. Saying what you do not do is clearer than copying their long list. A short true page brings more questions than a long borrowed one. The question is one you can answer.
5. Your own photo makes the difference obvious
Even if the sentence stays short, the photo shows your shelf, your van, or your chair. Taking an image from another site is noticed faster than taking the sentence. A logo on the image gives it away. With your own phone, take one frame from this week's work. The customer's face should not show, and if you have no permission there should be no detail that identifies the home. The counter, the tool, or the finished corner is enough. That frame separates you from ten shops that use the same trade name. You do not need their paragraph in order to be separate.