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2026-10-26
What Not to Copy from a Rival Profile
A rival's profile is for looking, not for a mould. Pasting their name, their photo, and their area turns your door into their job.
copy a rival profilecopied photo on googlecopying a category
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Allergens and Contents on a Menu Page
Write what is in the dish, and the allergen, on the menu page. A sheet in the kitchen does not reach the person reading on a phone. When the recipe changes, the line changes that day.
menuallergencontents
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Refresh the Seasonal Photos
A winter window still up in July says the profile is asleep. When the season turns, add a few new frames and do not wipe the gallery.
seasonal photos on googlerefresh profile photoswinter photo left in summer
Read2026-10-26
A Price List That Lives on a Page
Let the prices live on a page. A file the phone asks to download slows the job and keeps an old figure alive. When one line changes, the page changes that day.
pricepagelist
Read2026-10-26
Match the Category to the Words People Search
Customers do not search with your pride. They type the plain job. The category should be the honest label closest to that word.
category and search wordswedding cake google categoryhow to choose a primary category
Read2026-10-26
A Second Language for a Street With Tourists
If tourists walk your street, add one more language. Hours, address, how to order, and the price stay the same. You do not translate the whole site on the first day.
second-languagetouristmenu
Read2026-10-26
The Business Name Must Match the Sign
The profile name is the sign written down. If the sign says Ayse Kuafor, the profile does not add best and a city.
business name and the signgoogle profile name rulesname must match the sign
Read2026-10-26
Why a Machine Translation Sounds Careless
A raw machine translation misses the trade word. A tourist reads that as a page the shop did not look at. Correct the first five sentences by hand.
translationmachinelanguage
Read2026-10-26
The Cost of Two Different Phone Numbers
Two numbers feel like a spare. On the profile and the website they often become two shops. The quiet line makes people think you do not pick up.
two phone numbersgoogle profile phone numberremove an old phone line
Read2026-10-26
A twenty-four-hour line only if someone answers
A line that rings at night and nobody picks up trains people not to call again. Publish the hours a person really answers.
linenighthours
Read2026-10-26
A Plain Privacy Notice for a One-Person Shop
Write what you keep, why you keep it, and how long, in three short sentences. It should be a counter note, not a legal essay.
privacyformphone
Read2026-10-26
Open the Directions Link on Your Own Site
The directions link on the site should open the same pin as the profile. A link that searches your name can open another door with a similar name.
directions link on a websitegoogle maps directions for a shopcontact page map link
Read2026-10-26
Seasonal demand: cooling, tyres, and moves
Cooling piles up in the heat, tyres as winter approaches, moves in certain weeks. The page should lead with this month's job, and say what continues when the season ends.
seasoncoolingtyres
Read2026-10-26
A Short Cookie Line Is Enough
If the site keeps a cookie only so the page works and the language is remembered, say that in one sentence. Do not build a banner that covers the screen.
cookielanguagepage
Read2026-10-26
Ask for a Review When the Job Is Finished
The right moment is when the job is done and the customer has seen the result. A discount, a free extra, or a gift for stars is a bribe.
how to ask for a reviewgoogle review linkask for a review after the job
Read2026-10-26
Certificate, Guarantee, and the Area You Cover
One hundred percent quality is not a trust line. The name of the certificate you hold, what the guarantee covers, and where you actually go can stand in one line.
trust linegas certificateworkmanship guarantee
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A business that is open at night
A night customer does not search with the daytime words. The door, the map, and the page must show the same hours, and say what is still open after midnight.
nighthoursdoor
Read2026-10-26
The Legal Name Belongs in the Footer
The name on the sign and the name on the tax record should sit together in the footer. They should match the invoice, and they should appear on every page.
legal-namefooterinvoice
Read2026-10-26
Reply the Same Day If the Rating Falls
A new low star sits at the top of the profile. The next customer reads your reply before they read the description.
reply to a low staranswering a google reviewsame day reply
Read2026-10-26
An Honest Line After a Complaint
Deleting a complaint or writing a defence does not repair trust. Say what happened, what you did, and what you changed, in one sentence.
complainthonest linepainting
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