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2026-10-26
What the Cover Photo Should Say
…the wide frame at the top of the profile. On a phone the edges are cropped. Writing you placed at the edge disappears. The frame should answer two things at once. What this place is, and which door to e…
google cover photobusiness cover imagephoto with a readable sign
Read2026-10-26
Refresh the Seasonal Photos
A winter window still standing in July says the profile is asleep. Seasonal work also changes the call you want to be seen for.…
seasonal photos on googlerefresh profile photoswinter photo left in summer
Read2026-10-26
Seasonal demand: cooling, tyres, and moves
Some jobs do not arrive at the same pace all year. Cooling piles up in the first hot week, tyres in the rain and the winter-tyre period, moves at the start of the month and in s…
seasoncoolingtyres
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What to look at on the last day of the month
…new campaign, a new page, or a new tool does not fit that day. What fits is seeing what turned into work this month, and carrying one fix into the next. A long list produces guilt. One line gets done o…
month-endmessagepage
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The Profile and the Website Must Tell One Story
…mer believes the one that wasted the trip. Hours, phone, address, services, and photos should tell one story. A tyre shop's profile said open on Sunday. The site said shut on Sunday. A driver crossed town…
profile and website must matchgoogle hours and website hoursopen sunday closed sunday clash
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The Instagram biography link should open the shop
A person who finds you on Instagram is usually on a phone. The biography under the name is the one line that can leave the app. If it op…
instagrambiographylink
Read2026-10-26
A product catalogue or a simple service page
…should resemble the order on the shelf. If you offer three services, three headings and a way to ask are enough. If dozens of pieces sit on the shelf, the person wants the name, a photo, and whether it…
catalogueserviceproduct
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