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2026-10-26
The Wrong Google Category Puts the Shop on the Wrong Shelf
A customer who finds you under the wrong job either stops searching or calls with the wrong request. The primary category is th…
google business categorywrong category choicehow to choose a primary category
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What Not to Copy from a Rival Profile
A rival's profile is for looking, not for a mould. The part that works for them is often the part you should not paste. The nam…
copy a rival profilecopied photo on googlecopying a category
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What to look at on the last day of the month
…de should be looked at with the same calm. A new campaign, a new page, or a new tool does not fit that day. What fits is seeing what turned into work this month, and carrying one fix into the next. A lo…
month-endmessagepage
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Three Real Questions from This Week
…e up on the phone this week, the list on the page should be those three. The mistake is to line up general lines nobody asked: what is your vision, why choose you, what is your quality policy. Those lines…
questionsconsumer unitsame day
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