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2026-10-26
The Wrong Google Category Puts the Shop on the Wrong Shelf
A customer who finds you under the wrong job either stops searching or calls with the wrong request. The primary category is the shelf your shop stands on…
google business categorywrong category choicehow to choose a primary category
Read2026-10-26
A Logo Photo Does Not Show the Work
The logo belongs in the small logo circle. The large photo is the job. A letter on a white square does not say whether you…
google business photowork photo instead of a logoshoe repair on google
Read2026-10-26
What the Cover Photo Should Say
The cover is the wide frame at the top of the profile. On a phone the edges are cropped. Writing you placed at the edge dis…
google cover photobusiness cover imagephoto with a readable sign
Read2026-10-26
What Not to Copy from a Rival Profile
A rival's profile is for looking, not for a mould. The part that works for them is often the part you should not paste. The name, the pho…
copy a rival profilecopied photo on googlecopying a category
Read2026-10-26
The Profile and the Website Must Tell One Story
The profile is the short notice on the map. The website is the long form of the same shop. If they clash, the customer beli…
profile and website must matchgoogle hours and website hoursopen sunday closed sunday clash
Read2026-10-26
The street sign, the profile, and the site title share one name
A customer searches for you with the name on the sign. If the profile has another spelling and the site has a third heading, search opens two or three doors…
signprofiletitle
Read2026-10-26
A WhatsApp Business Catalogue for a Small Shop
A customer looks at the catalogue before they tap the shop name. If a drill you finished in March is still there, the chat opens with a correct…
whatsappcatalogueshop
Read2026-10-26
The Instagram biography link should open the shop
A person who finds you on Instagram is usually on a phone. The biography under the name is the one line that can leave the app. If it opens last year's post, a shortener that expired…
instagrambiographylink
Read2026-10-22
Google Maps and Local SEO for Businesses
When someone searches for a service "near me", they look at the map and the first few results. A wrong phone number, old hours, or an empty website sends the click to a c…
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