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2026-10-26
The Wrong Google Category Puts the Shop on the Wrong Shelf
…search. He shows up for a car search. That person asks about a car, you change tyres, and the call goes nowhere. The category is not decoration. It decides which sentence makes the phone ring. A wrong she…
google business categorywrong category choicehow to choose a primary category
Read2026-10-26
Seasonal demand: cooling, tyres, and moves
Cooling piles up in the heat, tyres as winter approaches, moves in certain weeks. The page should lead with this month's job, and say what continues when the season ends.
seasoncoolingtyres
Read2026-10-26
The customer list lives on the phone and in the panel
…t There may be a hundred conversations in WhatsApp. Which of them bought winter tyres last winter, and which asked for a price once, cannot be told by scrolling. Search does not help if you do not remember…
listphonepanel
Read2026-10-26
Measure WhatsApp conversations, not ad clicks
…first sentence the customer wrote. A sentence such as "when can you look at the tyres" or "can I come tomorrow afternoon" carries intent. A lone hello, then silence, is not intent. Note it without anger. S…
whatsappadvertchat
Read2026-10-26
A search ad and a map ad are not the same
…appears when the job is typed The person has typed cooling, barber, moving, or tyres. The intent is to solve a job. If your ad stands next to that word, the promise should name the job plainly. "Quality s…
searchmapadvert
Read2026-10-26
A marketplace commission and your own customer list
…re. What is missing is a line that lets you say, next month, that last winter's tyres are due a look. Without that line, every sale starts again with a commission. 2. The commission is the rent for the in…
marketplacecommissionlist
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