Blog

2026-10-26

Match the Category to the Words People Search

…may not be the true one. The true one is the job you do at the counter. 2. If two labels both fit, let the job you most want the phone to ring for be the primary category. The second one sits in a seco…

category and search wordswedding cake google categoryhow to choose a primary category

2026-10-26

The Cost of Two Different Phone Numbers

Two numbers feel like a spare. On the profile and the website they often become two shops. The quiet line makes people think you do not pick up.

two phone numbersgoogle profile phone numberremove an old phone line

2026-10-26

A Plain Privacy Notice for a One-Person Shop

A person who writes a name and a phone number into a form wonders where that information goes. A long legal page does not settle the wonder. In a small shop,…

privacyformphone

2026-10-26

The Legal Name Belongs in the Footer

…the name on the sign. The invoice is cut in the name on the tax record. If the two differ, the site does not know which one to say. The footer is the place that stands at the bottom of every page. Both…

legal-namefooterinvoice

2026-10-26

The customer list lives on the phone and in the panel

…ustomer's name often lives inside a chat. That chat belongs to the owner of the phone. If the phone falls, a staff member leaves, or the app is deleted, the name goes. The list in the panel holds the same…

listphonepanel

2026-10-26

A marketplace commission and your own customer list

…duction. Your own list is a notebook of names, jobs, and permission. Mixing the two is like paying the rent and leaving the key with someone else. 1. The marketplace brings the order and does not always…

marketplacecommissionlist

2026-10-22

Google Maps and Local SEO for Businesses

…or a service "near me", they look at the map and the first few results. A wrong phone number, old hours, or an empty website sends the click to a competitor. Local visibility starts with one accurate profi…

2026-10-22

How to Choose a Domain Name and Connect It

…e site sends people to the wrong door. A good name is short, easy to spell on a phone call, and does not fight the business name. 1. Test whether it can be said Say it once on the phone. If the other pers…