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2026-10-26
Products on the Profile Are Not a Catalogue
…promise. 4. Do not type a search phrase in place of a product name. Best cheap service is not a product. The name of the product is the name the customer would say: wreath, bridal bouquet, potted plant. A f…
add products to google profileflorist google windowprofile is not a catalogue
Read2026-10-26
Put a Booking Link on the Profile
…person can ask for a time without starting from zero. If the link opens a dead page, a photo album, or a form with twenty boxes, the promise breaks in one tap. A barber had tied the button to the door of…
google booking linkbarber online bookingprofile booking button
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The Business Name Must Match the Sign
…er reads Demir Oto. The profile had become Demir Oto spare parts and a cheapest-service line. He cut it back to Demir Oto. He put parts and fitting into services. The check used the same words as the sign, a…
business name and the signgoogle profile name rulesname must match the sign
Read2026-10-26
Seasonal demand: cooling, tyres, and moves
…winter-tyre period, moves at the start of the month and in school weeks. If the page still shows last season's sentence, the visitor asks for the wrong job or thinks you are closed. Leading with this mont…
seasoncoolingtyres
Read2026-10-26
Certificate, Guarantee, and the Area You Cover
…an A gas competence certificate is a name a customer can ask about, and quality service is not. The mistake is to put a general praise where the certificate should be. The fix is to write the official name o…
trust linegas certificateworkmanship guarantee
Read2026-10-26
A business that is open at night
…on setting out early wants to be sure of the hour and where the door is. If the page still says nine to six, the person thinks you are closed and goes to the place on the next street. Night work is not a…
nighthoursdoor
Read2026-10-26
The Profile and the Website Must Tell One Story
…ash, the customer believes the one that wasted the trip. Hours, phone, address, services, and photos should tell one story. A tyre shop's profile said open on Sunday. The site said shut on Sunday. A driver c…
profile and website must matchgoogle hours and website hoursopen sunday closed sunday clash
Read2026-10-26
What the Site Should Do in Thirty Days
…The mistake is to wait for a logo, a long text, and a video, and never open the page. During that wait the person who has your card still looks for you in an empty search. The fix is to split the thirty d…
first thirty dayspublishing the pagephone
Read2026-10-26
Redirect the Old Website So Visitors Stay
The old address should go to the new page of the same job. Home to home, a service to the same service. A visitor should not be left on an empty screen.
redirectold-addresspage
Read2026-10-26
Do not paste sentences from a competitor's website
Another shop's page can look tidy. Copying its sentences under your own heading does not carry that tidiness to you. What it carries is the…
copycompetitorsentence
Read2026-10-26
Do not leave the free trial empty
Fifteen days pass whether the page is full or empty. If the name, one service, one photo, and a way to reach you are not there on day one, the trial teaches you nothing.
trialfifteen-dayspage
Read2026-10-26
You do not finish the shop in one afternoon
Moving the shop onto a page is not ticking a box in one afternoon. That afternoon opens the door. The photo can go stale, the hours can drift, a di…
currentafternoonhours
Read2026-10-26
The First Paragraph of a Service Page
The first paragraph should not welcome people to the firm. It should name the job, the state you found, and what you hand back.
service pagefirst paragraphopening line
Read2026-10-26
Update the Old Post in Place
If a page you wrote two winters ago still opens, that address is a place people have saved. The mistake is either to delete the w…
old postupdateboiler service
Read2026-10-26
Write the Title Tag as the Window Line
…r, so that even if the line is cut the job stays visible. 3. Separate the home page from the service page The home title can carry the shop name and the main job, while the title of the lock-change page…
title tagwindow linelocksmith
Read2026-10-26
Do Not Stuff the Keyword
…inting and decorating. That string breaks the sentence and the reader takes the page for an advert. The fix is to speak normally after the name is said: wall, ceiling, primer, crack, how many coats, when…
keywordpaintingrepetition
Read2026-10-26
Do Not Put the District in Every Sentence
…ading an advert. The fix is to write the name once in the title and once in the service-area line beside the phone, and in the body to describe the building. An old block of flats, a ground-floor shop, a lea…
district nameplumbingservice area
Read2026-10-26
An Internal Link to the Related Job
An internal link is the word that takes the reader to the page of the job you are describing. The mistake is to write click here, or to link every word to the home page. Click here d…
internal linkpanel replacementrelated service
Read2026-10-26
What the First Phone Screen Must Show
A customer stands in the street and sees about a thumb's height of the page. The mistake is to fill that first screen with a sliding banner, a large logo, and a menu. The name of the job, what yo…
first screenphonefridge repair
Read2026-10-26
The Instagram biography link should open the shop
…can leave the app. If it opens last year's post, a shortener that expired, or a page with no shop name, the visit ends. The page behind the link should show the shop name, the district, and what you do. T…
instagrambiographylink
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