Blog

2026-10-26

Ask for a Review When the Job Is Finished

The right moment comes when the job is finished and the customer has seen the result. A short ask, once, with the link that opens your review box. A discount, a free extra, or a gift in exchange for stars…

how to ask for a reviewgoogle review linkask for a review after the job

2026-10-26

Publish the Page Before the Logo

…explains the job on the phone, the photo stays in a drawer, and the person who searches sees an empty result. The fix is to put the name in plain type, the way it stands at the top of the invoice, and to p…

page without a logoworkshop namework photo

2026-10-26

The street sign, the profile, and the site title share one name

A customer searches for you with the name on the sign. If the profile has another spelling and the site has a third heading, search opens…

signprofiletitle

2026-10-26

The First Paragraph of a Service Page

…to build that paragraph from the name of the job, the state you found, and the result you leave behind. The customer wants to read what will happen in their own home, not the year you registered the shop.…

service pagefirst paragraphopening line

2026-10-26

Write the Title Tag as the Window Line

The title tag is the sentence in the browser tab and in the blue line of a search result. A person walking past the shop reads one sentence painted on the glass, and they do the same in the tab. The mi…

title tagwindow linelocksmith

2026-10-26

Write the Meta Description as One Sentence

The grey line under a search result should be a sentence you could say, not a string of boasts. Put the name of the job in the first words.

meta descriptiongrey lineupholsterer

2026-10-22

Google Maps and Local SEO for Businesses

When someone searches for a service "near me", they look at the map and the first few results. A wrong phone number, old hours, or an empty…

2026-10-15

Why a post has its own address

…as its own address, in four languages. The sitemap counts those addresses. A search result does not enter the index, because the search page is temporary. What lasts is the post itself. What it is for…