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2026-10-26
The Wrong Google Category Puts the Shop on the Wrong Shelf
…or calls with the wrong request. The primary category is the shelf your shop stands on in Google Business Profile. A tyre fitter who picks car dealer does not show up for a tyre search. He shows up for…
google business categorywrong category choicehow to choose a primary category
Read2026-10-26
Products on the Profile Are Not a Catalogue
…ew items. A catalogue is the full shelf. Size, variety, whether it is in stock, and how to order live on the shelf. Treating the window as the warehouse makes the thing the customer wants invisible. The…
add products to google profileflorist google windowprofile is not a catalogue
Read2026-10-26
The Cost of Two Different Phone Numbers
Two numbers feel like a spare. On the profile and the website they often become two shops. One rings at the counter. The other rings in a drawer, or in the pocket of so…
two phone numbersgoogle profile phone numberremove an old phone line
Read2026-10-26
A Short Cookie Line Is Enough
A person comes to your site to see a price. A banner opens in the middle of the screen, and the buttons to accept and refuse cover the page. The banner lists dozens of t…
cookielanguagepage
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Three Real Questions from This Week
If the same three questions came up on the phone this week, the list on the page should be those three. The mistake is to line up general lines nobody asked: what is yo…
questionsconsumer unitsame day
Read2026-10-26
Put the Finished Work First in the Gallery
A customer opens the gallery to see what result will stand in their home, not to learn who you are. The mistake is to put the logo, a scan of the trade certificate, and a side v…
photo galleryfinished workkitchen cabinets
Read2026-10-26
A WhatsApp Business Catalogue for a Small Shop
…s still there, the chat opens with a correction. The catalogue is the list you can hand over this week. It does not have to be long on the first day. The name you use at the counter, a photo taken in yo…
whatsappcatalogueshop
Read2026-10-26
A Greeting That Asks for the Job and the Area
…e is a letter, it goes unread. If it leaves two gaps, it is useless: what they want, and where they are. Naming an hour before those two arrive is a guess. A guess becomes a promise you take back in the…
greetingwhatsappneighbourhood
Read2026-10-26
The Instagram biography link should open the shop
A person who finds you on Instagram is usually on a phone. The biography under the name is the one line that can leave the app. If it opens last year's post, a shortener that ex…
instagrambiographylink
Read2026-10-26
A product catalogue or a simple service page
…ld resemble the order on the shelf. If you offer three services, three headings and a way to ask are enough. If dozens of pieces sit on the shelf, the person wants the name, a photo, and whether it is i…
catalogueserviceproduct
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