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2026-10-26
What the Site Should Do in Thirty Days
…our weeks. In the first week the page opens: name, phone, three services, three photos. In the second week the address goes to people who already have the card. In the third week you look at incoming notes…
first thirty dayspublishing the pagephone
Read2026-10-26
Digital work is a habit, not a launch day
…ernoon. Keeping the page true spreads across the weeks after. On launch day the photo is taken, the hours are written, and everyone relaxes. On Tuesday the hours change, a product runs out, a review arrive…
habitweekpage
Read2026-10-26
Publish the Page Before the Logo
The page can open before a logo is drawn. The shop name in plain type, one photo of the work, and the phone are enough. The logo replaces the type when it arrives.
page without a logoworkshop namework photo
Read2026-10-26
Keep the Colours Calm
A red band, a yellow box, and three typefaces make the page look messy. Keep the type dark, the button one colour, and the background light. Let the photo carry the colour.
calm colourtilebutton colour
Read2026-10-26
Do not paste sentences from a competitor's website
A competitor's sentence is their promise. Your page should describe the work you did this week, with your own photo.
copycompetitorsentence
Read2026-10-26
Do Not Postpone the Backup
A backup is the copy you put back when the site breaks. Do not leave it for a quiet day. Copy the pages, the photos, and the product list on a day you have named.
backupcopypage
Read2026-10-26
The Page for a One-Person Shop
If you work alone, do not write our team and do not use an office photo. Your name, the year you started on your own, the jobs you take and refuse, and a frame of you at the work are enough.
one-person shopjoinerabout the maker
Read2026-10-26
The street sign, the profile, and the site title share one name
…search opens two or three doors. One door shows old hours, another shows an old photo. The person cannot be sure and moves to the next shop. The same name should stand in the three places with the same let…
signprofiletitle
Read2026-10-26
Describe a Finished Job as a Reference
A reference is a short record of a finished job, not a sentence of praise. The mistake is to say we carried out a project for a valued customer and not to write what was done. The
referenceradiator changekind of building
Read2026-10-26
Do not leave the free trial empty
Fifteen days pass whether the page is full or empty. If the name, one service, one photo, and a way to reach you are not there on day one, the trial teaches you nothing.
trialfifteen-dayspage
Read2026-10-26
You do not finish the shop in one afternoon
An afternoon can open the page. Photos, hours, and the menu drift. Write the change on the day it happens, and keep the page current instead of waiting for the next campaign.
currentafternoonhours
Read2026-10-26
A Clear Photo Is Enough
Do not hold the page because there is no drone video. One clear frame in daylight, with the job filling it, and a caption, is enough. Video comes later, and only if something moves.
clear photodaylightcaption
Read2026-10-26
Put the Finished Work First in the Gallery
…ame be the finished room If you replaced the doors in an old kitchen, the first photo should show the finished run of cabinets in daylight, and the logo should not sit on top of that frame. The mistake is…
photo galleryfinished workkitchen cabinets
Read2026-10-26
One Useful Note Each Month
…ten in the same shape: what was asked, what you found, what you fitted, and one photo. For a glazier that is the balcony pane you changed this month. The date can be the first week of the next month, after…
monthly noteglazierfinished job
Read2026-10-26
An Internal Link to the Related Job
…ement open the panel page, and that page's title is also panel replacement, the photo shows the old panel and the new one, and the note and the page say the same job. 3. One link is enough in a short note…
internal linkpanel replacementrelated service
Read2026-10-26
What the First Phone Screen Must Show
Without scrolling, the phone should show the job, one sentence, a call or write button, and one photo of the work. A sliding banner hides these.
first screenphonefridge repair
Read2026-10-26
A WhatsApp Business Catalogue for a Small Shop
The catalogue should show what is on the shelf this week, a photo from your shop, and the price you would say at the counter.
whatsappcatalogueshop
Read2026-10-26
Quick Replies for the Five Questions of the Day
…rn. Send the pattern that asks for the job and the neighbourhood. People send a photo and write "how much". A photo alone is not a measure. Ask for width, height, and neighbourhood. Cutting does not start…
quick-replywhatsappprice
Read2026-10-26
The Instagram biography link should open the shop
…t people do not tap through every highlight. They look at the name, swipe a few photos, and press the link in the biography. If that link lands on a campaign post, a personal profile, or a page that only s…
instagrambiographylink
Read2026-10-26
A Facebook page does not replace the website
…side the site, you do not have to tie every sentence to a social post. The same photo can sit in both places, but the copy you rely on should be yours. If you cannot log in for a day, the photo and the tex…
facebookwebsitenotice
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