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2026-10-26
www and the Bare Domain Should Open the Same Shop
…The form you choose should be short and sayable. If you have to say www on the phone and people write it bare, make the bare one the main. Send the one with www to it. The form people already write is the…
wwwaddressredirect
Read2026-10-26
Keep the Colours Calm
…und light and the type dark A light background and dark type can be read on the phone as well, and thin light type on a dark background disappears in the sun. The mistake is to leave the template's night t…
calm colourtilebutton colour
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Do not paste sentences from a competitor's website
…it your day. As long as the commitment sits on the page, you have to say on the phone that it is not so with you. That sentence tires you more than the copy did. 3. Write what you actually did this week I…
copycompetitorsentence
Read2026-10-26
Do Not Postpone the Backup
…ackup, you write the page from zero. The photos are in the mixed gallery of the phone, the product list is in memory, and memory is short. A backup is a copy taken on a calm day. The calm day does not arri…
backupcopypage
Read2026-10-26
The Page for a One-Person Shop
…that stand in your week, and a job that is not on the list is also a no on the phone. 3. Write the jobs you do not take as well Fitting a whole flat with cupboards in a week, driving outside the district…
one-person shopjoinerabout the maker
Read2026-10-26
The street sign, the profile, and the site title share one name
…eads the sign aloud. That reading is what gets typed into the search box on the phone. If the sign says one short name, the profile and the site should not each add a different tail. The tail that explains…
signprofiletitle
Read2026-10-26
Before and After Without Misleading
…back the next day and shoot in daylight. 1. Shoot from the same corner If the phone moves, the room looks changed, and a wide angle makes the after look larger. The mistake is to take the before from the…
before and aftersame cornerno filter
Read2026-10-26
A Clear Photo Is Enough
…drone, a sliding picture, or a long take. A customer looks at one frame on the phone screen and does not watch a video to the end in the street. The fix is to put one clear frame in daylight, with the job…
clear photodaylightcaption
Read2026-10-26
A Message Form with Three Boxes
Name, phone, and a short note of the fault are enough. A tax number, a budget list, and a box asking how they heard of you make people stop halfway.
message formthree boxesfault note
Read2026-10-26
Put the Phone Beside the Form
Do not leave the form on its own. The number you answer should sit beside the form, with the hours you pick up. It should be the same number as on the card and on the map.
phonemessage formopening hours
Read2026-10-26
The First Paragraph of a Service Page
…be read without scrolling. Write it the way you already explain the job on the phone. 1. Name the job in the first sentence Someone who typed bathroom plumbing into the search box wants to see the name o…
service pagefirst paragraphopening line
Read2026-10-26
Showing a Price or Hiding It
…to publish one figure that is meant to fit every room. A hidden price makes the phone ring, but you rebuild the same sentence on every call, and the customer hangs up when they finally hear the number. A s…
pricepaintingsite visit
Read2026-10-26
Three Real Questions from This Week
The questions on the page should be the three you answered on the phone this week. Do not list lines nobody asked.
questionsconsumer unitsame day
Read2026-10-26
Put the Finished Work First in the Gallery
…op sign and leave the finished job for the fourth swipe. The fix is to hold the phone opposite the cabinets, at waist height, so the person sees the result that will enter their home at the first glance an…
photo galleryfinished workkitchen cabinets
Read2026-10-26
Write the Meta Description as One Sentence
…ice, call now, number one in the city. Those are words you would not say on the phone or paint on the glass. The fix is to write one sentence you could say to a neighbour. For an upholsterer that can be: w…
meta descriptiongrey lineupholsterer
Read2026-10-26
Do Not Put the District in Every Sentence
…o write the name once in the title and once in the service-area line beside the phone, and in the body to describe the building. An old block of flats, a ground-floor shop, a leak on the riser, these do mo…
district nameplumbingservice area
Read2026-10-26
An Internal Link to the Related Job
…nel page first, let the first paragraph say the job, let a photo stand, let the phone be visible, and only then link the word in the note to that page. 5. Try the link once a month If the address of the p…
internal linkpanel replacementrelated service
Read2026-10-26
What the First Phone Screen Must Show
Without scrolling, the phone should show the job, one sentence, a call or write button, and one photo of the work. A sliding banner hides these.
first screenphonefridge repair
Read2026-10-26
Call, Write, or Get Directions
…o is on the roof all day, that movement is write, because he cannot look at the phone at that moment and he reads the message when he comes down. Call stands for an urgent leak that is coming through the c…
action buttonroofermessage
Read2026-10-26
A WhatsApp Business Catalogue for a Small Shop
…o one sentence: what it is, and who needs it. A long paragraph is not read on a phone. Finish, in that same sentence, whether tax is included and whether a bag is separate. If there is a reduced price, the…
whatsappcatalogueshop
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