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2026-10-26
Three Real Questions from This Week
The questions on the page should be the three you answered on the phone this week. Do not list lines nobody asked.
questionsconsumer unitsame day
Read2026-10-26
Put the Finished Work First in the Gallery
…ee do not describe the job, and a person who gets tired of scrolling closes the page. The fix is that the first three frames are finished work, and under each one you write the room and what changed. For…
photo galleryfinished workkitchen cabinets
Read2026-10-26
Update the Old Post in Place
If a page you wrote two winters ago still opens, that address is a place people have saved. The mistake is either to delete the w…
old postupdateboiler service
Read2026-10-26
One Useful Note Each Month
…u have been paid for A job that is half done or still argued over stands on the page like a reference, and if the customer objects the note binds you. The mistake is to describe a pane you have not yet ha…
monthly noteglazierfinished job
Read2026-10-26
Write the Title Tag as the Window Line
…r, so that even if the line is cut the job stays visible. 3. Separate the home page from the service page The home title can carry the shop name and the main job, while the title of the lock-change page…
title tagwindow linelocksmith
Read2026-10-26
Write the Meta Description as One Sentence
…the first words. Do not cram the number into this line, the number sits on the page itself. 1. Write the sentence you can say In the workshop you do not tell a customer lowest price and number one, you…
meta descriptiongrey lineupholsterer
Read2026-10-26
Do Not Stuff the Keyword
…inting and decorating. That string breaks the sentence and the reader takes the page for an advert. The fix is to speak normally after the name is said: wall, ceiling, primer, crack, how many coats, when…
keywordpaintingrepetition
Read2026-10-26
Do Not Put the District in Every Sentence
…learns where you are from the title and from the area line at the bottom of the page, and every sentence of the body does not have to say it again. The mistake is to squeeze the district between the comma…
district nameplumbingservice area
Read2026-10-26
An Internal Link to the Related Job
In a note about a breaker that keeps tripping, the link should open the panel page. Click here, and a link of every word to the home page, do not help.
internal linkpanel replacementrelated service
Read2026-10-26
What the First Phone Screen Must Show
A customer stands in the street and sees about a thumb's height of the page. The mistake is to fill that first screen with a sliding banner, a large logo, and a menu. The name of the job, what yo…
first screenphonefridge repair
Read2026-10-26
Call, Write, or Get Directions
The button on the page should name the one movement the customer will make. The mistake is to put three buttons side by side: contact us, get…
action buttonroofermessage
Read2026-10-26
Put the Holiday Closure on the Site and the Profile
…2. Put it where the site is first seen The notice sits at the top of the home page, not at the bottom of a journal. A person does not open the menu and hunt for an about page. Two lines on the first scr…
holidayclosurehours
Read2026-10-26
The Instagram biography link should open the shop
The link under your name should open a page that shows the shop, the district, and how to ask, not a deleted post.
instagrambiographylink
Read2026-10-26
A Facebook page does not replace the website
A Facebook page is a noticeboard. Search, old bookmarks, and the hours you control still belong on your own website.
facebookwebsitenotice
Read2026-10-26
Measure WhatsApp conversations, not ad clicks
…ct, so someone who wrote to the wrong place can see it. If the price is on your page, say the same figure in the chat. A different figure in the chat breaks trust. The promise in the ad and the first mess…
whatsappadvertchat
Read2026-10-26
A small ad budget should cover one neighbourhood
…nce. Look first at the reply time, the sentence in the ad, and the facts on the page. If people write but no appointment follows, the problem is the first reply, not the area. If nobody writes, the senten…
advertneighbourhoodbudget
Read2026-10-26
A search ad and a map ad are not the same
…service" is weak at this moment. "The job we can look at today" is clearer. The page that opens after the tap should describe the same job. If the search lands on a general welcome, the person goes back a…
searchmapadvert
Read2026-10-26
A marketplace commission and your own customer list
…the same person passes through the marketplace again and does not remember your page. The commission is the rent for that introduction. Your own list is a notebook of names, jobs, and permission. Mixing t…
marketplacecommissionlist
Read2026-10-26
When the social account goes quiet, the website still answers
A month without posts does not close the shop. Search and old bookmarks still arrive, and the page should keep showing the hours, the job, and how to ask.
socialwebsitequiet
Read2026-10-26
A QR code on the table should open the menu
The code on the table should open the menu without an app install. Prices and sold-out dishes change on the page, not on every printed card.
qrmenutable
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