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2026-10-26
What the Site Should Do in Thirty Days
The first thirty days do not wait for a finished brochure. Open the page, give the address to people who have your card, answer the same day, and fix the sentence people misunderstood.
first thirty dayspublishing the pagephone
Read2026-10-26
Digital work is a habit, not a launch day
Opening a page can fit into one afternoon. Keeping the page true spreads across the weeks after. On launch day the photo is taken, the…
habitweekpage
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Read the Panel on the Same Day
The site panel shows the message, the order, and the broken page. Open it the same day. Leaving it until Monday misses a day in a shop that works on Saturday.
panelmessagepage
Read2026-10-26
Move the Card Address onto the Site
…ravelled for nothing. The mistake is to bury the hours at the bottom of another page. The fix is to write opening and closing just under the address line, say the midday break if there is one, and if Sund…
addressbusiness cardmap pin
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Redirect the Old Website So Visitors Stay
The old address should go to the new page of the same job. Home to home, a service to the same service. A visitor should not be left on an empty screen.
redirectold-addresspage
Read2026-10-26
Publish the Page Before the Logo
The page can open before a logo is drawn. The shop name in plain type, one photo of the work, and the phone are enough. The logo replaces the type when it arrives.
page without a logoworkshop namework photo
Read2026-10-26
Buying reviews can close the account
…goes with it A limit can mean not being shown for a week. A closure breaks the page and the tie on the map. Opening again does not bring the old reviews back. The address on the business card lands on an…
reviewaccounttrust
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www and the Bare Domain Should Open the Same Shop
…ther to the main address Let the sending be quiet. When a person taps, the main page should open, and no warning should appear. A warning is taken for a broken site. The sending should work on every page.…
wwwaddressredirect
Read2026-10-26
Keep the Colours Calm
A red band, a yellow box, and three typefaces make the page look messy. Keep the type dark, the button one colour, and the background light. Let the photo carry the colour.
calm colourtilebutton colour
Read2026-10-26
Do not paste sentences from a competitor's website
A competitor's sentence is their promise. Your page should describe the work you did this week, with your own photo.
copycompetitorsentence
Read2026-10-26
Do Not Postpone the Backup
A backup is the copy you put back when the site breaks. Do not leave it for a quiet day. Copy the pages, the photos, and the product list on a day you have named.
backupcopypage
Read2026-10-26
The Page for a One-Person Shop
If you work alone, do not write our team and do not use an office photo. Your name, the year you started on your own, the jobs you take and refuse, and a frame of you at the work are enough.
one-person shopjoinerabout the maker
Read2026-10-26
The street sign, the profile, and the site title share one name
…ped. On the site, the title should not be longer than the first sentence of the page. A long title gets cut, and the name shows only in half. A short title that matches the sign is recognised in the tab a…
signprofiletitle
Read2026-10-26
What Happens When the Domain Name Expires
…belong to someone else, but your key no longer works. A visitor cannot open the page. Mail that travels on that address may not arrive either. The shop is still standing, and the door on the internet is s…
domainexpiryrenewal
Read2026-10-26
Do not leave the free trial empty
Fifteen days pass whether the page is full or empty. If the name, one service, one photo, and a way to reach you are not there on day one, the trial teaches you nothing.
trialfifteen-dayspage
Read2026-10-26
You do not finish the shop in one afternoon
An afternoon can open the page. Photos, hours, and the menu drift. Write the change on the day it happens, and keep the page current instead of waiting for the next campaign.
currentafternoonhours
Read2026-10-26
A Clear Photo Is Enough
Do not hold the page because there is no drone video. One clear frame in daylight, with the job filling it, and a caption, is enough. Video comes later, and only if something moves.
clear photodaylightcaption
Read2026-10-26
Put the Phone Beside the Form
…ts to call without writing. The mistake is to put the form in the middle of the page and leave the number at the very bottom, in small type. The person who will not type looks for the number and does not…
phonemessage formopening hours
Read2026-10-26
The First Paragraph of a Service Page
The first paragraph should not welcome people to the firm. It should name the job, the state you found, and what you hand back.
service pagefirst paragraphopening line
Read2026-10-26
Showing a Price or Hiding It
…not fit starts an argument at the visit, because people treat the number on the page as a promise. The fix is to write the price of the repeatable job together with its frame, and to say in one sentence w…
pricepaintingsite visit
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