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2026-10-26
www and the Bare Domain Should Open the Same Shop
One person writes the address with www, and another does not. Both should open the same shop. If one opens and the other st…
wwwaddressredirect
Read2026-10-26
Do not paste sentences from a competitor's website
Another shop's page can look tidy. Copying its sentences under your own heading does not carry that tidiness to you. What it carries is their promise. Your counter keeps diffe…
copycompetitorsentence
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Do Not Postpone the Backup
One morning the site does not open. Or it opens, and the prices have gone back to yesterday. What you look for that morning…
backupcopypage
Read2026-10-26
The Page for a One-Person Shop
If you work alone, the page should not hide it. The mistake is to write our team and our expert staff and to put a stock photo of an offi…
one-person shopjoinerabout the maker
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The street sign, the profile, and the site title share one name
…her spelling and the site has a third heading, search opens two or three doors. One door shows old hours, another shows an old photo. The person cannot be sure and moves to the next shop. The same name s…
signprofiletitle
Read2026-10-26
What Happens When the Domain Name Expires
…ress is like a rent. When the time runs out, the door may not yet belong to someone else, but your key no longer works. A visitor cannot open the page. Mail that travels on that address may not arrive ei…
domainexpiryrenewal
Read2026-10-26
Describe a Finished Job as a Reference
A reference is a short record of a finished job, not a sentence of praise. The mistake is to say we carried out a project for a valued customer and not to write what was done. The rea…
referenceradiator changekind of building
Read2026-10-26
Do not leave the free trial empty
…the real measure of the trial. The price stays on the Vitrin page, not in this one. Your job is to fill the time. 1. Fifteen days pass whether the page is filled or not The time does not wait until you…
trialfifteen-dayspage
Read2026-10-26
Before and After Without Misleading
…ack the next day and shoot in daylight. 1. Shoot from the same corner If the phone moves, the room looks changed, and a wide angle makes the after look larger. The mistake is to take the before from the…
before and aftersame cornerno filter
Read2026-10-26
You do not finish the shop in one afternoon
Moving the shop onto a page is not ticking a box in one afternoon. That afternoon opens the door. The photo can go stale, the hours can drift, a dish can leave the menu. If th…
currentafternoonhours
Read2026-10-26
A Clear Photo Is Enough
…there is no video. The mistake is to think you cannot show the work without a drone, a sliding picture, or a long take. A customer looks at one frame on the phone screen and does not watch a video to the…
clear photodaylightcaption
Read2026-10-26
A Message Form with Three Boxes
…ooling, and they leave the form halfway. The fix is to put three boxes: name, phone, and a short account of the fault. For an appliance repair the inside of the third box says which room, which machine,…
message formthree boxesfault note
Read2026-10-26
The First Paragraph of a Service Page
…e read without scrolling. Write it the way you already explain the job on the phone. 1. Name the job in the first sentence Someone who typed bathroom plumbing into the search box wants to see the name o…
service pagefirst paragraphopening line
Read2026-10-26
Showing a Price or Hiding It
…harge. A damp ceiling, cracked plaster, or a move from a dark colour to a light one is not the same job, because primer, time, and material only become clear at the door. The mistake is either to hide ev…
pricepaintingsite visit
Read2026-10-26
Three Real Questions from This Week
If the same three questions came up on the phone this week, the list on the page should be those three. The mistake is to line up general lines nobody asked: what is yo…
questionsconsumer unitsame day
Read2026-10-26
Put the Finished Work First in the Gallery
…page. The fix is that the first three frames are finished work, and under each one you write the room and what changed. For a joiner that is the kitchen once the doors are done, the hinge sits in a clos…
photo galleryfinished workkitchen cabinets
Read2026-10-26
Update the Old Post in Place
…people have saved. The mistake is either to delete the whole post or to leave a sentence that is no longer true. Deleting drops the visitor on an empty page. Leaving the old sentence makes a promise you no lo…
old postupdateboiler service
Read2026-10-26
One Useful Note Each Month
…me week. Neither shows the reader a tradesperson who keeps a rhythm. The fix is one paid job a month, written in the same shape: what was asked, what you found, what you fitted, and one photo. For a glaz…
monthly noteglazierfinished job
Read2026-10-26
Write the Title Tag as the Window Line
The title tag is the sentence in the browser tab and in the blue line of a search result. A person walking past the shop reads one sentence painted o…
title tagwindow linelocksmith
Read2026-10-26
Write the Meta Description as One Sentence
The grey line under a search result should be a sentence you could say, not a string of boasts. Put the name of the job in the first words.
meta descriptiongrey lineupholsterer
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