Blog
Follow the latest posts, and find what you are looking for.
80 · Page 2 / 4
2026-10-26
What the Site Should Do in Thirty Days
…plit the thirty days into four weeks. In the first week the page opens: name, phone, three services, three photos. In the second week the address goes to people who already have the card. In the third we…
first thirty dayspublishing the pagephone
Read2026-10-26
Digital work is a habit, not a launch day
Opening a page can fit into one afternoon. Keeping the page true spreads across the weeks after. On launch day the photo is taken, the hours are writte…
habitweekpage
Read2026-10-26
Publish the Page Before the Logo
The page can open before a logo is drawn. The shop name in plain type, one photo of the work, and the phone are enough. The logo replaces the type when it arrives.
page without a logoworkshop namework photo
Read2026-10-26
Keep the Colours Calm
A red band, a yellow box, and three typefaces make the page look messy. Keep the type dark, the button one colour, and the background light. Let the photo carry the colour.
calm colourtilebutton colour
Read2026-10-26
Do not paste sentences from a competitor's website
…r work. 1. A copied sentence is easy to notice If the same three sentences sit one after another on two sites, a neighbour who is looking sees it too. An angry competitor can show the screenshot to a cu…
copycompetitorsentence
Read2026-10-26
Do Not Postpone the Backup
A backup is the copy you put back when the site breaks. Do not leave it for a quiet day. Copy the pages, the photos, and the product list on a day you have named.
backupcopypage
Read2026-10-26
The Page for a One-Person Shop
If you work alone, do not write our team and do not use an office photo. Your name, the year you started on your own, the jobs you take and refuse, and a frame of you at the work are enough.
one-person shopjoinerabout the maker
Read2026-10-26
The street sign, the profile, and the site title share one name
…her spelling and the site has a third heading, search opens two or three doors. One door shows old hours, another shows an old photo. The person cannot be sure and moves to the next shop. The same name s…
signprofiletitle
Read2026-10-26
Describe a Finished Job as a Reference
…o say we carried out a project for a valued customer and not to write what was done. The reader cannot see their own home in that sentence. The fix is to write the kind of building, what was wrong, what…
referenceradiator changekind of building
Read2026-10-26
Do not leave the free trial empty
Fifteen days pass whether the page is full or empty. If the name, one service, one photo, and a way to reach you are not there on day one, the trial teaches you nothing.
trialfifteen-dayspage
Read2026-10-26
You do not finish the shop in one afternoon
An afternoon can open the page. Photos, hours, and the menu drift. Write the change on the day it happens, and keep the page current instead of waiting for the next campaign.
currentafternoonhours
Read2026-10-26
A Clear Photo Is Enough
Do not hold the page because there is no drone video. One clear frame in daylight, with the job filling it, and a caption, is enough. Video comes later, and only if something moves.
clear photodaylightcaption
Read2026-10-26
Put the Finished Work First in the Gallery
…page. The fix is that the first three frames are finished work, and under each one you write the room and what changed. For a joiner that is the kitchen once the doors are done, the hinge sits in a clos…
photo galleryfinished workkitchen cabinets
Read2026-10-26
One Useful Note Each Month
…me week. Neither shows the reader a tradesperson who keeps a rhythm. The fix is one paid job a month, written in the same shape: what was asked, what you found, what you fitted, and one photo. For a glaz…
monthly noteglazierfinished job
Read2026-10-26
An Internal Link to the Related Job
…again for the panel job. The fix is to write the name of the related service in one sentence and to link only those words to that service page. In a note about a breaker that trips all the time, those wo…
internal linkpanel replacementrelated service
Read2026-10-26
What the First Phone Screen Must Show
Without scrolling, the phone should show the job, one sentence, a call or write button, and one photo of the work. A sliding banner hides these.
first screenphonefridge repair
Read2026-10-26
A WhatsApp Business Catalogue for a Small Shop
…t does not have to be long on the first day. The name you use at the counter, a photo taken in your own light, and a price you would say out loud are enough. Leave out the carton that is still at the whole…
whatsappcatalogueshop
Read2026-10-26
Quick Replies for the Five Questions of the Day
The same five questions arrive at the counter and on the phone. How much, are you open, do you come to this neighbourhood, how long does the job take, and do you ask for a deposit. T…
quick-replywhatsappprice
Read2026-10-26
The Instagram biography link should open the shop
A person who finds you on Instagram is usually on a phone. The biography under the name is the one line that can leave the app. If it opens last year's post, a shortener that ex…
instagrambiographylink
Read2026-10-26
A Facebook page does not replace the website
…atest update. 2. Search and old bookmarks look for an address you own When someone types the shop name, the map, the site, and the social account can appear side by side. The social account shows whatev…
facebookwebsitenotice
Read