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2026-10-26
www and the Bare Domain Should Open the Same Shop
…orm. Your preference should not stand in front of their habit. The habit is the name of the door. 2. Send the other to the main address Let the sending be quiet. When a person taps, the main page should…
wwwaddressredirect
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Do not paste sentences from a competitor's website
…me move last week, let the page say that work. Do not invent the count. Say the name of the job and the district. "We service cooling in our neighbourhood, booking in the afternoon" is enough. You do not…
copycompetitorsentence
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Do Not Postpone the Backup
A backup is the copy you put back when the site breaks. Do not leave it for a quiet day. Copy the pages, the photos, and the product list on a day you have named.
backupcopypage
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The Page for a One-Person Shop
If you work alone, do not write our team and do not use an office photo. Your name, the year you started on your own, the jobs you take and refuse, and a frame of you at the work are enough.
one-person shopjoinerabout the maker
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The street sign, the profile, and the site title share one name
The name on the sign, the profile, and the website title should use the same spelling. A short name in one place and a long name in another splits the search.
signprofiletitle
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What Happens When the Domain Name Expires
When the name runs out, the site stops opening, and mail on that name can stop too. Write the expiry month in the book. Do not let the day pass in silence.
domainexpiryrenewal
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Describe a Finished Job as a Reference
We carried out a project for a valued customer is not enough. Write the kind of building, what was wrong, what you changed, how many days it took, and one frame. Ask before you use a surname.
referenceradiator changekind of building
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Do not leave the free trial empty
Fifteen days pass whether the page is full or empty. If the name, one service, one photo, and a way to reach you are not there on day one, the trial teaches you nothing.
trialfifteen-dayspage
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You do not finish the shop in one afternoon
…each evening. 1. An afternoon opens the page, it does not finish the shop The name, one service, and one photo can be put up that day. That is the hinge of the door. The hinge is not the shop. Stock tha…
currentafternoonhours
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A Message Form with Three Boxes
Name, phone, and a short note of the fault are enough. A tax number, a budget list, and a box asking how they heard of you make people stop halfway.
message formthree boxesfault note
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The First Paragraph of a Service Page
The first paragraph should not welcome people to the firm. It should name the job, the state you found, and what you hand back.
service pagefirst paragraphopening line
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Showing a Price or Hiding It
…you already say the price of that frame in the same words on every call, so the name of the frame and the price should sit side by side on the page. The caller should not have to ring just to hear a numbe…
pricepaintingsite visit
Read2026-10-26
Put the Finished Work First in the Gallery
…s of the same corner. The fix is to give the second frame to one detail, and to name that detail in the caption, so the customer does not have to guess what they are looking at. 3. Let the caption say th…
photo galleryfinished workkitchen cabinets
Read2026-10-26
One Useful Note Each Month
…e, the material, and the result are settled, and if you will use the customer's name you have asked permission, and without permission the floor and the kind of glass are enough. 4. Do not stack four not…
monthly noteglazierfinished job
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Write the Title Tag as the Window Line
…open all night, do not promise it in the title. Because the line gets cut, the name of the job comes first. 1. Build the sentence you would paint You would not paint best and cheap on the glass, you wou…
title tagwindow linelocksmith
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Write the Meta Description as One Sentence
The grey line under a search result should be a sentence you could say, not a string of boasts. Put the name of the job in the first words.
meta descriptiongrey lineupholsterer
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Do Not Stuff the Keyword
Say the name of the job once in the heading and once in the first paragraph. After that, talk about the wall, the primer, and the drying time in ordinary words.
keywordpaintingrepetition
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Do Not Put the District in Every Sentence
The district name tells a person where to look for you. Once is enough. The mistake is to string the same district into every sentence: a…
district nameplumbingservice area
Read2026-10-26
An Internal Link to the Related Job
…he home page makes them search again for the panel job. The fix is to write the name of the related service in one sentence and to link only those words to that service page. In a note about a breaker tha…
internal linkpanel replacementrelated service
Read2026-10-26
What the First Phone Screen Must Show
…to fill that first screen with a sliding banner, a large logo, and a menu. The name of the job, what you do, and how to reach you drop below the scroll. The fix is that four things are visible without sc…
first screenphonefridge repair
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