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2026-10-26
Redirect the Old Website So Visitors Stay
…Do not pile all of them onto a single home page. When you pile them, the person looks again for the job they wanted and leaves without finding it. If an old page has no match, let it go to the nearest job…
redirectold-addresspage
Read2026-10-26
Buying reviews can close the account
…oes writes their own sentence. Do not dictate the sentence. A dictated sentence looks like a bought one. Showing a link or the way is enough. If the person does not write that day, remind them once the ne…
reviewaccounttrust
Read2026-10-26
www and the Bare Domain Should Open the Same Shop
…oth should open the same shop. If one opens and the other stays empty, the shop looks split in two. If one shows the old site and the other the new site, the prices split in two as well. The choice is sim…
wwwaddressredirect
Read2026-10-26
Keep the Colours Calm
A red band, a yellow box, and three typefaces make the page look messy. Keep the type dark, the button one colour, and the background light. Let the photo carry the colour.
calm colourtilebutton colour
Read2026-10-26
Do not paste sentences from a competitor's website
Another shop's page can look tidy. Copying its sentences under your own heading does not carry that tidiness to you. What it carries is their promis…
copycompetitorsentence
Read2026-10-26
Do Not Postpone the Backup
…oes not open. Or it opens, and the prices have gone back to yesterday. What you look for that morning is the backup. If there is no backup, you write the page from zero. The photos are in the mixed galler…
backupcopypage
Read2026-10-26
The Page for a One-Person Shop
…one person writes I, the sentence is honest, and when they write we the reader looks for a team. The mistake is to leave the template's we. The fix is to put the verbs in the singular: I take the measure…
one-person shopjoinerabout the maker
Read2026-10-26
The street sign, the profile, and the site title share one name
…sults in search. Photograph the sign once, and write the other two places while looking at that frame. Memory misses a small difference in a letter. 2. The profile and the site title should use that spel…
signprofiletitle
Read2026-10-26
What Happens When the Domain Name Expires
…5. When you see it has ended, send word the same day If the page does not open, look first at the day of the address. If the day has passed, start the renewal that morning. Starting comes before leaving a…
domainexpiryrenewal
Read2026-10-26
Describe a Finished Job as a Reference
…d if the job took a week write a week, do not write two days, because making it look short makes the reference a lie. 4. Ask before you use a surname or a district The surname on the door and the distric…
referenceradiator changekind of building
Read2026-10-26
Do not leave the free trial empty
…have no time left to add it, the decision stays incomplete too. 5. At the end, look at a page a stranger could use The decision is not whether the panel looks handsome. The decision is whether a person o…
trialfifteen-dayspage
Read2026-10-26
Before and After Without Misleading
…shoot in daylight. 1. Shoot from the same corner If the phone moves, the room looks changed, and a wide angle makes the after look larger. The mistake is to take the before from the doorway and the afte…
before and aftersame cornerno filter
Read2026-10-26
You do not finish the shop in one afternoon
…y gets finished. A wide day stays half done by evening, and the half-done place looks full of the wrong facts. Half a fact starts more arguments than no fact. 2. Photos, hours, and the menu drift The win…
currentafternoonhours
Read2026-10-26
A Clear Photo Is Enough
…ot show the work without a drone, a sliding picture, or a long take. A customer looks at one frame on the phone screen and does not watch a video to the end in the street. The fix is to put one clear fram…
clear photodaylightcaption
Read2026-10-26
A Message Form with Three Boxes
…on. The fix is to leave send on the button and to put a short line under it: we look the same day, we do not look at night, so the person who sends knows when a reply will come. 4. Keep the required mark…
message formthree boxesfault note
Read2026-10-26
Put the Phone Beside the Form
…eave the number at the very bottom, in small type. The person who will not type looks for the number and does not find it. The fix is to put the number you answer right beside the form and to write under…
phonemessage formopening hours
Read2026-10-26
Showing a Price or Hiding It
…you to it. The mistake is to publish one figure for these jobs as well and then look surprised at the visit. The fix is a plain sentence: if the ceiling has blistered, the plaster has swollen, or primer i…
pricepaintingsite visit
Read2026-10-26
Three Real Questions from This Week
…all after noon you come the next morning. The mistake is to write that you will look as soon as possible, because that sentence gives no hour and the person calls again. The fix is to write the condition…
questionsconsumer unitsame day
Read2026-10-26
Put the Finished Work First in the Gallery
…, and filtered frames do not build trust, because the colour and the joint then look different from the thing you handed over. 1. Let the first frame be the finished room If you replaced the doors in an…
photo galleryfinished workkitchen cabinets
Read2026-10-26
Update the Old Post in Place
…which price frame has expired, because one wrong sentence makes the whole post look doubtful. 2. Change the sentence that is no longer true You did not service a wall-hung type because you did not carry…
old postupdateboiler service
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