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2026-10-26
What the Site Should Do in Thirty Days
The first thirty days do not wait for a finished brochure. Open the page, give the address to people who have your card, answer the same day, and fix the sentence people misunderstood.
first thirty dayspublishing the pagephone
Read2026-10-26
Move the Card Address onto the Site
…he card, and if they cannot find it on the site they go to the wrong place. The fix is to carry the line over as it is: street, door number, district, city. If people come to the workshop, the hours stan…
addressbusiness cardmap pin
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Publish the Page Before the Logo
…photo stays in a drawer, and the person who searches sees an empty result. The fix is to put the name in plain type, the way it stands at the top of the invoice, and to publish one photo of the work and…
page without a logoworkshop namework photo
Read2026-10-26
Buying reviews can close the account
…review will not be deleted. Write a short reply. Say what happened and what you fixed. Do not belittle the other person. If an apology is due, it is an apology. If not, it is a sentence about the fix. Th…
reviewaccounttrust
Read2026-10-26
Keep the Colours Calm
…they came. The eye stops at every box and the photo of the work disappears. The fix is to keep the type dark, the background light, and the button one calm colour. For a tile fitter the colour is in the…
calm colourtilebutton colour
Read2026-10-26
The Page for a One-Person Shop
…fice. The visitor who finds you alone at the door hears the words go empty. The fix is to write your name, the year you started working on your own, the jobs you take, the jobs you do not take, and a fra…
one-person shopjoinerabout the maker
Read2026-10-26
Describe a Finished Job as a Reference
…write what was done. The reader cannot see their own home in that sentence. The fix is to write the kind of building, what was wrong, what you changed, how many days it took, and one frame. If a cast-iro…
referenceradiator changekind of building
Read2026-10-26
Before and After Without Misleading
…e new tile. The eye takes the difference for the work when it is the light. The fix is to shoot from the same corner, near the same hour, with no filter, and to say in the caption what changed. If the gr…
before and aftersame cornerno filter
Read2026-10-26
A Clear Photo Is Enough
…me on the phone screen and does not watch a video to the end in the street. The fix is to put one clear frame in daylight, with the job filling it, and a caption that says the job. A weld, paint, a cabin…
clear photodaylightcaption
Read2026-10-26
A Message Form with Three Boxes
…l those in to say a fridge is not cooling, and they leave the form halfway. The fix is to put three boxes: name, phone, and a short account of the fault. For an appliance repair the inside of the third b…
message formthree boxesfault note
Read2026-10-26
Put the Phone Beside the Form
…pe. The person who will not type looks for the number and does not find it. The fix is to put the number you answer right beside the form and to write under it the hours you pick up. The number should be…
phonemessage formopening hours
Read2026-10-26
The First Paragraph of a Service Page
…paragraph with a welcome to the firm and a claim about years of experience. The fix is to build that paragraph from the name of the job, the state you found, and the result you leave behind. The customer…
service pagefirst paragraphopening line
Read2026-10-26
Showing a Price or Hiding It
…ent at the visit, because people treat the number on the page as a promise. The fix is to write the price of the repeatable job together with its frame, and to say in one sentence why a changing job is p…
pricepaintingsite visit
Read2026-10-26
Three Real Questions from This Week
…are left over from a brochure and they do not end the caller's hesitation. The fix is to write the three questions you answered this week, with the reply you gave, including the yes and the no. For an e…
questionsconsumer unitsame day
Read2026-10-26
Put the Finished Work First in the Gallery
…describe the job, and a person who gets tired of scrolling closes the page. The fix is that the first three frames are finished work, and under each one you write the room and what changed. For a joiner…
photo galleryfinished workkitchen cabinets
Read2026-10-26
Update the Old Post in Place
…an empty page. Leaving the old sentence makes a promise you no longer keep. The fix is to change the sentence that is wrong, write the month of the update at the top, and leave the address itself where i…
old postupdateboiler service
Read2026-10-26
One Useful Note Each Month
…the same week. Neither shows the reader a tradesperson who keeps a rhythm. The fix is one paid job a month, written in the same shape: what was asked, what you found, what you fitted, and one photo. For…
monthly noteglazierfinished job
Read2026-10-26
Write the Title Tag as the Window Line
…istrict, district, night. That pile would look absurd on the glass as well. The fix is to build one sentence you would not be ashamed to paint. For a locksmith that can be lock opening and lock change, t…
title tagwindow linelocksmith
Read2026-10-26
Write the Meta Description as One Sentence
…city. Those are words you would not say on the phone or paint on the glass. The fix is to write one sentence you could say to a neighbour. For an upholsterer that can be: we recover dining chairs and sof…
meta descriptiongrey lineupholsterer
Read2026-10-26
Do Not Stuff the Keyword
…hat string breaks the sentence and the reader takes the page for an advert. The fix is to speak normally after the name is said: wall, ceiling, primer, crack, how many coats, when it dries. A painter is…
keywordpaintingrepetition
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