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2026-10-26
The Wrong Google Category Puts the Shop on the Wrong Shelf
A customer who finds you under the wrong job either stops searching or calls with the wrong request. The primary category is the shelf your shop stands on…
google business categorywrong category choicehow to choose a primary category
Read2026-10-26
A Logo Photo Does Not Show the Work
The logo belongs in the small logo circle. The large photo is the job. A letter on a white square does not say whether you…
google business photowork photo instead of a logoshoe repair on google
Read2026-10-26
What the Cover Photo Should Say
The cover is the wide frame at the top of the profile. On a phone the edges are cropped. Writing you placed at the edge dis…
google cover photobusiness cover imagephoto with a readable sign
Read2026-10-26
Moving the Shop to a New Address
The pin is a promise about a door. After you move, every old copy of the address keeps sending people to the old street. Op…
change a shop addressmove a google profilewhen the business moves
Read2026-10-26
Mark the Business Temporarily Closed
There is a status for a shop that will open again, temporarily closed. Use it for works, a long illness, or a stop of weeks…
temporarily closed on googlebusiness profile closedmap during renovation
Read2026-10-26
A Second Language for a Street With Tourists
If tourists pass your street and the window stays in one language, the sale stops in front of the door. The person does not understand the menu, cannot read…
second-languagetouristmenu
Read2026-10-26
A business that is open at night
A shop that stays open at night sees a different customer from the day. Someone leaving a shift, a late bus, or a person setting out early wants to be sure of the hour and where the door…
nighthoursdoor
Read2026-10-26
The Profile and the Website Must Tell One Story
The profile is the short notice on the map. The website is the long form of the same shop. If they clash, the customer beli…
profile and website must matchgoogle hours and website hoursopen sunday closed sunday clash
Read2026-10-26
Publish the Page Before the Logo
A logo is not a condition for opening the page. The mistake is to wait months for a mark from a designer and to keep the page shut. In thos…
page without a logoworkshop namework photo
Read2026-10-26
The street sign, the profile, and the site title share one name
A customer searches for you with the name on the sign. If the profile has another spelling and the site has a third heading, search opens two or three doors…
signprofiletitle
Read2026-10-26
The Instagram biography link should open the shop
A person who finds you on Instagram is usually on a phone. The biography under the name is the one line that can leave the app.…
instagrambiographylink
Read2026-10-26
A Facebook page does not replace the website
A Facebook page is the shop's noticeboard. It is useful for telling the neighbourhood about a new hour, a new product, or a day you are closed…
facebookwebsitenotice
Read2026-10-26
A small ad budget should cover one neighbourhood
A small ad budget gets thinner as the map gets wider. If you select the whole country, the views dissolve on people who will never come. They do not know you…
advertneighbourhoodbudget
Read2026-10-26
A search ad and a map ad are not the same
When someone types "tyre shop near me", a search ad can step in. Another person opens the map while walking and sees a mark beside…
searchmapadvert
Read2026-10-26
When the social account goes quiet, the website still answers
A social account can stay quiet for a month. Illness, a full counter, or having nothing new to say will do that. Quiet does not mean the shop has closed. The per…
socialwebsitequiet
Read2026-10-26
A home-service business with no shopfront
A business that visits homes may have no sign on the street. The customer cannot see you outside a door. The place they see is the page on the phone. If that page is em…
home-serviceshopfrontdistrict
Read2026-10-22
Google Maps and Local SEO for Businesses
When someone searches for a service "near me", they look at the map and the first few results. A wrong phone number, old hours, or…
Read2026-10-22
The About Page, Reviews and Trust
Before a visitor buys, they ask whether the work is real. The answer is not a decorated slogan. It is who you are and where you stand. A trust pag…
Read2026-08-29
The cost of the page
…every fancy tool because it is cheap is paying for what you will not use. Name the job first. A restaurant is MenuLab, a salon is SalonLab, a wash is Köpük, a shop page is Vitrin. The price is written o…
Read2026-08-13
What is written on the page
The name of the work, the district, the open hours and one real photo are enough. A long slogan hurts more than a wrong ph…
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