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2026-10-26
The Wrong Google Category Puts the Shop on the Wrong Shelf
A customer who finds you under the wrong job either stops searching or calls with the wrong request. The primary category is the shelf your shop stands on…
google business categorywrong category choicehow to choose a primary category
Read2026-10-26
Write the Profile Description Like a Person
The description is the short talk you would give at the counter. A pile of keywords is not a talk. People read the first li…
google business descriptionhow to write a profile descriptionglazier google profile
Read2026-10-26
A Logo Photo Does Not Show the Work
The logo belongs in the small logo circle. The large photo is the job. A letter on a white square does not say whether you…
google business photowork photo instead of a logoshoe repair on google
Read2026-10-26
Moving the Shop to a New Address
The pin is a promise about a door. After you move, every old copy of the address keeps sending people to the old street. Op…
change a shop addressmove a google profilewhen the business moves
Read2026-10-26
Mark the Business Temporarily Closed
There is a status for a shop that will open again, temporarily closed. Use it for works, a long illness, or a stop of weeks…
temporarily closed on googlebusiness profile closedmap during renovation
Read2026-10-26
The Business Name Must Match the Sign
The profile name is the sign written down. If the sign says Ayse Kuafor, the profile does not add best and a city.
business name and the signgoogle profile name rulesname must match the sign
Read2026-10-26
A business that is open at night
A shop that stays open at night sees a different customer from the day. Someone leaving a shift, a late bus, or a person setting out early wants to be sure of the hour and where the door…
nighthoursdoor
Read2026-10-26
The Legal Name Belongs in the Footer
People know you by the name on the sign. The invoice is cut in the name on the tax record. If the two differ, the site does not know which one…
legal-namefooterinvoice
Read2026-10-26
A WhatsApp Business Catalogue for a Small Shop
A customer looks at the catalogue before they tap the shop name. If a drill you finished in March is still there, the chat opens with a correct…
whatsappcatalogueshop
Read2026-10-26
A Greeting That Asks for the Job and the Area
The WhatsApp Business greeting is the first sentence you do not type yourself. A person writes at night. You see it in the…
greetingwhatsappneighbourhood
Read2026-10-26
A Facebook page does not replace the website
A Facebook page is the shop's noticeboard. It is useful for telling the neighbourhood about a new hour, a new product, or a day you are closed…
facebookwebsitenotice
Read2026-10-26
Card payment on the shop site needs your own domain
Card payment is the moment a customer trusts your shop. The trust is tied to the name they see on the screen. If the address is not the sam…
paymentcarddomain
Read2026-10-26
A home-service business with no shopfront
A business that visits homes may have no sign on the street. The customer cannot see you outside a door. The place they see is the…
home-serviceshopfrontdistrict
Read2026-10-22
Google Maps and Local SEO for Businesses
When someone searches for a service "near me", they look at the map and the first few results. A wrong phone number, old hours, or an empty website sends the click to a c…
Read2026-10-22
How to Choose a Domain Name and Connect It
A domain name is the sentence a customer uses to describe you. One spelling on the sign, another on the card, and a third on the site…
Read2026-10-22
Contact Form, WhatsApp and the Phone Number
A handsome page that hides the phone does not become a sale. Once the visitor understands the work, the next step should be si…
Read2026-10-22
Product Photos and Image SEO
People look at the picture first, then the sentence. A blurred logo, a dark counter, or another business's window wastes that look. Image…
Read2026-09-17
The craftsperson’s name
The customer looks for the craftsperson, not the shop. Let the craftsperson sit on the page. If the day off is closed on t…
Read2026-09-06
The name on the sign
If the short name on the page and the sign on the door differ, the customer thinks it is the wrong place. Use the same word.…
Read2026-06-18
The lock is not the whole of trust
The lock says the path is closed. It does not say the page is the right business. The customer also looks at whether the n…
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