SektorCepte · 2026-10-26
Write the Profile Description Like a Person
The description is the short talk you would give at the counter. A stack of keywords is not a talk.
The description is the short talk you would give at the counter. A pile of keywords is not a talk. People read the first lines and decide there whether you are the right shop. Google shows only part of the text, so the load sits on the first sentences. A glazier had written balcony glass five times in a column. The reader did not learn the job. The reader only saw a repeat. The first sentence should name the street, the second the measure, the third the work you do not take. Written that way, the call gets shorter and the request gets clear. The description is not an advertising poem. An honest introduction is enough. The longer the text grows, the more the first line matters, because most people stop there.
1. In the first sentence, say who you are, what you do, and which street the door is on.
Keep the name in the description the same as the name on the sign. A glazier inside the market should describe the market entrance, not a site address. If a person can picture the door, they stop searching and start walking.
2. Also write the work you do not do, because a clear no cuts a wasted trip.
If you do not take high-rise facade work, say so in the third sentence. The customer who reads that line does not set out for the wrong visit. You also stop repeating the same no on every call.
3. Write the way you speak at the counter, and do not line up search words as if they were sentences.
Saying you look at a burst pipe in the district the same day is clearer than writing emergency plumber four times. A short sentence beats a long list. If the customer hears your voice, trust does not come from decoration in the text.
4. Put extra search phrases on the services line, and do not pile the same word in the description.
The services line can split glass cutting, balcony glass, and shopfront glass. The description tells those three in one breath and does not repeat them five times. Repeating is not a button that raises the ranking, and it tires the reader.
5. When the season changes, change the job sentence in the description too.
If winter pushes rain leaks forward, write that, and take the sentence down in August. A sentence from the old season is a small lie. People think a closed service is open, and they get cross.
The glazier in the market cut the text to three sentences. The shop is on the market street. On weekdays glass is cut to measure. There is no high facade work. The calls got shorter. People asked straight away for a measure and a day. The day the five repeats were deleted, the wrong balcony-renovation calls thinned out as well.
On Monday morning, open the description on your phone and read the first three lines aloud. If you run out of breath, the sentence is too long. If the same word appears twice, one of them is spare. If work you do not do is still in the text, delete it. If you have started a new job, add it to services, and put it in the first sentence only when it has become the main job. This reading takes five minutes. Five minutes is shorter than a week of wrong calls. Have a relative read it too. If that person can describe the door without knowing the shop, the description has landed.