SektorCepte · 2026-10-26
Three Real Questions from This Week
The questions on the page should be the three you answered on the phone this week. Do not list lines nobody asked.
If the same three questions came up on the phone this week, the list on the page should be those three. The mistake is to line up general lines nobody asked: what is your vision, why choose you, what is your quality policy. Those lines are left over from a brochure and they do not end the caller's hesitation. The fix is to write the three questions you answered this week, with the reply you gave, including the yes and the no. For an electrician who changes consumer units, the three are often the same: can you come today, is the old unit part of the job, and will you close the wall and leave the paint to the customer. An invented long list is not read. Three real questions shorten the hesitation before the call.
1. Take the questions from this week's calls
Even if you keep no notebook, you remember which sentence repeated, because you built the same reply several times in a day. The mistake is to paste ten questions copied from another site, since those questions do not belong to your work. The fix is to think on Monday morning about the last calls and choose three: the one you hear most, the one most often misunderstood, and the one where you say no, and a list built that way starts to stand in for the phone.
2. Write the answer as you say it on the phone
When a customer asks whether you will come today, you already state a condition: if they call before noon and the material is in the van, you come the same day, and if they call after noon you come the next morning. The mistake is to write that you will look as soon as possible, because that sentence gives no hour and the person calls again. The fix is to write the condition as it is, so an afternoon call does not arrive with the wrong expectation and you are not treated as having broken your word.
3. Put the no inside the answer
If you remove the old unit and take it away, if the new unit, the breakers, and the labour are inside the written job, and if the paint around the wall is not yours, hiding that is a mistake. People expect the paint as well and see a gap when you leave. The fix is to put the no in the third answer: we close the plaster on a small chase the same day, we do not paint, because paint needs a dry wall and a colour you approve, and that sentence cuts the complaint off at the start.
4. Keep the list at three
Twelve questions, a tax number, and a vision line are things you never hear on the phone, and they lengthen the page. The mistake is to treat everything as frequently asked. The fix is to stop at three: arrival time, what happens to the old material, and whether the wall is painted, and a fourth question enters only if it repeats for weeks, in which case the least useful question comes off.
5. When the answer changes, change the list the same week
If the material is no longer in the van, the sentence that you can come the same day becomes a lie. The mistake is to treat an answer written once as true for the whole season. The fix is to rewrite the question in the week the condition changes, and to put the month of the update at the top, so that even if a customer arrives with an old screenshot the date on the page speaks for you.
A concrete trio can stand like this. If you call before noon and the unit is inside the city, we come the same day, and if you call after noon we come the next morning. We remove the old unit and take it away, the new unit and the breakers are inside the job, the paint around it is not. We plaster a small chase the same day, and the paint stays with you, because the colour has to match the paint already in the home. Those three replies do more work than a general line about quality, and they shorten the call.