SektorCepte · 2026-10-26
The Page for a One-Person Shop
If you work alone, do not write our team and do not use an office photo. Your name, the year you started on your own, the jobs you take and refuse, and a frame of you at the work are enough.
If you work alone, the page should not hide it. The mistake is to write our team and our expert staff and to put a stock photo of an office. The visitor who finds you alone at the door hears the words go empty. The fix is to write your name, the year you started working on your own, the jobs you take, the jobs you do not take, and a frame taken at a real job. For a joiner the work you take can be a kitchen door and a single wardrobe, and the work you do not take can be fitting a whole flat in a week. The year is not a boast, it says how long you have worked alone. In the photo your face should be toward the work, not a suit at a desk.
1. Write your name and the year in plain words
Your name should stand beside the workshop name at the top of the page, because you are the one who opens the door. The mistake is to hide the name and speak like a firm. The fix is to write the name and the year you started on your own in one sentence: since that year I have made kitchen doors and single wardrobes, the sentence does not grow long, and a life story stays for a second paragraph only if it is needed.
2. Name the jobs you take
A person understands what you do from the jobs you take, not from a general claim of craft. The mistake is to say we do every kind of timber work. The fix is to write two or three jobs by name: changing a kitchen door, a single wardrobe, a skirting, these are the jobs that stand in your week, and a job that is not on the list is also a no on the phone.
3. Write the jobs you do not take as well
Fitting a whole flat with cupboards in a week, driving outside the district every day, or assembling a ready-made kitchen brand, if that is not your work, writing it does not make you smaller. The mistake is to stand as if you take every job. The fix is to say the job you do not take in one sentence, so a person who calls with the wrong expectation does not take your time, and a person who wants the right job takes you seriously.
4. Let the frame show you at the work
A stock office, a suit, and a handshake make a lie of a one-person workshop. The mistake is never to show your face, because a person wants to see whom they will leave the key with. The fix is to show you at the bench or at the wardrobe, in daylight, in one frame, your face can be toward the work, and if the workshop is untidy let it be real, do not turn it into an office with a filter.
5. Do not say we, say I
When one person writes I, the sentence is honest, and when they write we the reader looks for a team. The mistake is to leave the template's we. The fix is to put the verbs in the singular: I take the measure, I fit the door, and if I call someone in for a day I say that as well, because a hidden partner makes the page a lie again.
A concrete page can stand like this. Your name and the workshop name stand at the top. Under them it says that since that year you have made kitchen doors and single wardrobes on your own. The job you do not take, a whole flat in a week and a drive outside the district every day, is a separate sentence. The frame shows you at the wardrobe, in daylight. There is no we. The visitor has read whom they will find at the door.