SektorCepte · 2026-10-26
Redirect the Old Website So Visitors Stay
The old address should go to the new page of the same job. Home to home, a service to the same service. A visitor should not be left on an empty screen.
The old address has stood for years on the card, on the map, and in people's saved links. When the new site opens, shutting the old address sends those people to an empty screen. An empty screen is taken for a shop that has closed. A redirect is the old address going to the new page by itself. The person does not notice, and sees the work. If there is no redirect, they notice and turn back. A person who turns back does not try that address again.
1. Let each old page go to its own new page
The home page should go to the new home page. The painting page should go to the new painting page. The menu should go to the new menu. Do not pile all of them onto a single home page. When you pile them, the person looks again for the job they wanted and leaves without finding it. If an old page has no match, let it go to the nearest job, not to an empty notice. A notice does not stand in for a redirect. A redirect is quiet. The person is as if they had opened the new page. The new name shows in the address bar. The old name stays as a door. It does not stay as the room.
2. Make the redirect lasting
A temporary trial is not enough for a search engine to take the old address as the new one. A lasting redirect says the old address is now this page. Tell the person who sets it up that it should be lasting. A setting that comes down after a week empties the address on the card again. Let the redirect work before you delete the old site entirely. A deleted site, if the redirect is not standing, is empty. The redirect stands for as long as the old place stays up. If the cost of closing the old place is also closing the redirect, keep the old place a while longer. Keeping it costs less than losing the visitor.
3. The map and the card should see the new address too
The redirect saves the saved link. The newly printed card and the box on the map should write the new address. If you leave both on the old one, the redirect works all the time, and you become a shop with two addresses. Turn the box on the map to the new address. The site field on the profile should be the same. The link on the WhatsApp status should show the new address. Delete the old link from the status. When a person taps the link in the status, the new page opens, but if the writing of the link is old, trust drops. The writing and the place it goes should be the same door.
4. Try a few old addresses yourself
Hearing that it was set up is not enough. Open the old home page, an old service page, and the old contact page on the phone. See whether each arrives at the right new page. If one is an empty screen, one is the wrong job, and one still shows the old site, correct them. Ask for the correction that day. A broken redirect that waits a week loses that week's visitor. Do the trial on a different phone as well. Your phone may remember the old page. A remembered page makes you think the redirect is working. Opening it on another phone sees the real visitor.
5. Let the old address live a while longer
Once the redirect is set up, do not drop the old address at once. Cards walk around in hands, and the map's memory updates late. For a year, the old door going to the new room holds the person who arrives that year. At the end of the year, see whether anyone still arrives. If they do, keep the redirect. If they do not, try once more before you close it. Closing can be hard to undo. If someone else takes the old name, your redirect ends and another business opens at that address. Holding the name and redirecting walk together. If one is missing, the door is either empty or someone else's.
This evening, open the address of the old home page on the phone. See whether it arrives at the new home page. If it does not, set up the redirect. If it does, try an old service page as well. If both land in the right place, the door is standing.