SektorCepte · 2026-10-22
Product Photos and Image SEO
A photo that works in search and on the page is a frame of your own work, not another shop's window.
People look at the picture first, then the sentence. A blurred logo, a dark counter, or another business's window wastes that look. Image search reads the same frame. If the file name and the description do not say what the picture is, the reading stays incomplete.
1. The photo should be your work
Do not place a glossy workshop from a stock library if it is not yours. The place the customer sees on arrival should match the place in the writing. A clear frame from a phone builds more trust than a downloaded poster that belongs to someone else. A screenshot that carries another brand's sign does not enter the post.
2. The description is the sentence of the picture
Every photo needs a description. "IMG_2041" says nothing. A line that names the job and the place does. The description should speak the same work as the page. Stuffing a keyword into the description does not lift the picture. Saying what the picture is, in one sentence, does.
3. A heavy file slows the page
A wide photo printed without shrinking stretches the opening. A compressed form is enough for the web. Placing the same frame four times at a huge size both slows the page and makes ranking harder. The cover is separate from the photo inside the writing. The cover is the face of the post. The photo inside sits beside the paragraph it explains.
4. A photo inside the writing should be allowed
If a post explains a step, the frame of that step sits under the paragraph. Locking it in a separate gallery pulls the reader off the topic. On the SektorCepte writing screen a photo is added inside the text. A link is placed the same way, on the word you select. An address pasted as plain text does less work than a word that can be clicked.
5. Replace an old photo when the work has changed
A counter from three years ago does not stand for today's job. If the service is seasonal, the frame should match the season. When you replace it, do not break the address itself. Keep the page, renew the picture. How photos relate to speed is covered in the speed guide.