SektorCepte · 2026-10-26
Put the Finished Work First in the Gallery
The first frame should not be a logo, a certificate, or the van. The customer is buying the finished job, so show that and say what changed.
A customer opens the gallery to see what result will stand in their home, not to learn who you are. The mistake is to put the logo, a scan of the trade certificate, and a side view of the van in the first frames. Those three do not describe the job, and a person who gets tired of scrolling closes the page. The fix is that the first three frames are finished work, and under each one you write the room and what changed. For a joiner that is the kitchen once the doors are done, the hinge sits in a close frame second, and you and the van come only after the work. Dark, blurry, and filtered frames do not build trust, because the colour and the joint then look different from the thing you handed over.
1. Let the first frame be the finished room
If you replaced the doors in an old kitchen, the first photo should show the finished run of cabinets in daylight, and the logo should not sit on top of that frame. The mistake is to open with the workshop sign and leave the finished job for the fourth swipe. The fix is to hold the phone opposite the cabinets, at waist height, so the person sees the result that will enter their home at the first glance and starts to decide before scrolling.
2. Let the second frame be a detail you can stand behind
A hinge, an edge band, a worktop joint, or the turn of a skirting is the part of the job that speaks without a speech, and showing it close up makes a different claim from a general room shot. The mistake is to line up ten similar photos of the same corner. The fix is to give the second frame to one detail, and to name that detail in the caption, so the customer does not have to guess what they are looking at.
3. Let the caption say the room and the change
Our project, quality workmanship, or a happy customer is not a caption, because it names no room and no change. The mistake is to paste the same slogan under every frame. The fix is a short sentence on each frame: which wall, whether the old carcass stayed or the new one went in, whether the worktop changed, and that sentence limits what the photo claims and cuts exaggeration.
4. Let the person and the van come after the work
Your face and your van are useful for trust, but if they are the first frame the customer has to look at you before seeing the result. The mistake is to line the team pose and the certificates at the head of the gallery. The fix is to show the workshop, the van, and you at the job from the fourth frame on, and a scan of the certificate belongs beside the trust line as a small image, not as a gallery frame.
5. Remove the blurry, dark, and filtered frame
A kitchen yellowed under an evening bulb makes the job you handed over in daylight look older than it is, and a filter that lifts the colours makes the promise of paint or timber a lie. The mistake is to keep a bad frame so the gallery does not look empty. The fix is to leave few and clear frames: daylight, the job filling the frame, the shaken one deleted, because three clean frames do more work than ten dirty ones.
A concrete order can be built like this. The first frame is a finished run of oak doors in an older flat, in daylight, and the carcass stayed. The second frame is the corner where the hinge meets the edge band. The caption says which wall was renewed and that the worktop did not change. The third frame is you, setting the doors, with your face toward the work. The logo sits on none of the frames. The customer sees the result without scrolling and tests the detail in the second frame.